Our Products

From Marketing Mix Modelling to commercial decision engine.

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How Mutinex Delivers

Every Mutinex customer is supported by three pillars throughout their GrowthOS marketing mix modelling journey

GrowthOS

Next generation marketing mix modelling tool designed to help you make better decisions when it comes to your marketing investments

DataOS

Proprietary marketing mix modelling data provisioning platform designed to make your data ingestion fast and easy

Marketing Science

World class marketing science support to help you identify and make key decisions for growth.

GrowthOS

A state of the art decision-making platform

The promise of Mutinex GrowthOS marketing mix modelling is simple. It’s a decision engine to help teams organise, analyse and action marketing, brand and media data at scale. GrowthOS will fuel better decision making across your entire marketing mix.

Mutinex GrowthOS helps marketers, media leads, agencies, analytics and finance teams identify and optimise the different factors that drive sustainable business growth.

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DataOS

Getting serious about data provision

We know that one of the biggest pain points with MMM is around data provisioning. That’s why we’ve developed DataOS.

DataOS is your hub for data management and it pairs seamlessly with GrowthOS. It allows you to painlessly submit data for processing and modelling, keep stakeholders on task and on time and drastically reduce the overheads associated with data provision for MMM.

Mutinex DataOS will ensure you spend less time managing data and more time making decisions that matter.

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Marketing Science

World class marketing science support

Every Mutinex Customer works closely with a highly experienced marketing science partner to support their team. Acting as a bridge between the data insights in GrowthOS and your company’s strategic execution, Marketing Science is focussed on finding and translating insights to decisions. Your Marketing Science partner will develop insight decks, provide benchmarks and best practice and serve as an enabler and a multiplier for your business. They will help transform MMM from static insights into a vehicle for growth for the Stan business.

Your best decisions start here.

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Marketing Decisions Calculator

How many marketing investment decisions are you making every month? If you’re using your campaign data to optimize your media spend, then it’s easy to become overwhelmed with data and decisions.

Use the Mutinex Marketing Decisions Calculator to find out how you could use GrowthOS to “right size” your decisioning process and drive efficient growth.

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FAQs

Solving real marketing, finance and data analytics problems with a user friendly econometrics platform

How much money should we invest in marketing?

Use the GrowthOS ROI Optimizer to understand channel and product performance. Scenario Builder to unlock growth areas and defend or increase marketing budget.

Should we run a holiday campaign?

Analyze the impact of macro economic conditions like holidays, interest rates and weather on your growth efforts with the ROI Optimizer

What impact would a price change have?

Monitor the impact of price changes on your marketing efforts and overall revenue. Use Scenario Builder to simulate investment and campaign scenarios.

Which product or brand in my portfolio could grow our revenue?

Analyse marketing decisions, optimise investments, increase efficiency and cut waste on marketing efforts with rapid analysis of media investment by product or portfolio.

Can we afford to "go dark" on brand campaigns?

Measure the halo effect of your brand on your portfolio. Demonstrate how improving your brand's health by X% can boost your financial performance by $Y.